Rupay Cashback Festival
Jupiter | October 2024
Jupiter is a financial wellness app where you could create a savings account, and track your spends. You can also get a Rupay credit card or link a Rupay credit card from another bank & get benefits of tracking and offers.
Rupay Cashback Festival was a campaign running from October to December 2024 where users could win grand rewards (like Bali trip tickets), weekly rewards (like Marshal speakers) and other rewards across categories on a daily basis.
This was a ~1.5 week project where I designed the logo, landing page and other assets for the campaign launch.
Landing Page
Mega rewards section
Weekly drops section
Daily offers and other nudges
Offer detail pages
Template for offer detail pages
Other assets
In-app pop ups
Whatsapp & in-app banners
Outcome
Overall, this campaign led to an additional spends of ₹23 Crore.
We saw a participation of 40% (36k users opting in out of 90k).
Awareness metrics for the campaign
App active users- 93%
Campaign visits- 72%
Opted-in users- 40%
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