Rebranded Icon Library
Jupiter | March 2024
Jupiter is a financial wellness app which offers multiple banking solutions (savings account, credit card, money tracking, investments and loans). Last year, in 2024, they went through a rebrand, moving from space themed and friendly visual style to a bold, clear and minimal visual style. These are the new icons I had designed for their app.
L1 icons
L1 icons were used in the app to serve as an action- generally as an entry point into some particular flow (for example, paying your electricity bill).
L1 icons
how l1 icons are used in the app
They were slightly elevated from the basic/lineal icons in terms of style, identifiable by the use of thin stroke lines inside and a hint of our red brand color.
some basic rules of making these icons
Lineal Icons
There were about ~180 lineal icons in the library (~900 if included across all sizes). We made the library as requirements came, some of them are generic system icons, while some are use-case specific.
The use-case specific icons were used primarily to used to support and convey information on the app. This could be core value propositions of a feature, tips during onboarding, etc
Lineal icon library
usage in communicating core value props
usage in onboarding and settings
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